How to make 3D content available on a massive scale – the biggest challenge in AR (feature in TechNative)

“Why don’t we see 3D content available in everyday applications?”

That was the thought that popped in my head three years ago, when I was finishing my PhD and working as a Researcher at the Fraunhofer Institute for Computer Graphics Research. Then, I observed that, apart from video games and sporadic VR initiatives hailed as the ‘next big thing’, 3D visualisations were not common in daily online life. I concluded that the technology was not being exploited to its full potential, despite the many possibilities it offered.

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