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08.10.2020

DGG reports on the 3D e-commerce revolution for TechSpective

News

In what may seem like an unlikely turn of events, DGG, makers of RapidCompact, and Kayne West are now working in the same business: 3D e-commerce.

Our CEO, Max Limper, has written an article for TechSpective discussing the significance of Kanye’s latest business venture, Yeezy Supply, an online shop that lets shoppers dress a three-dimensional model in virtual clothes.

The use of 3D graphics in e-commerce seems novel now, but similar tech will soon become commonplace.

Instead of merely looking at pictures of items they’re interested in buying, consumers will come to expect the ability to zoom in on complex 3D models, turn them around to see every angle and interact with products in ways that were previously only possible in physical High Street shops. With the developments in the past decades, technical hurdles have been overcome.

Of course various challenges still exist in scaling up 3D pipelines, such as the 3D content bottleneck, but the mainstream adoption of 3D technology in the upcoming years seams indisputable.

RapidCompact is here to power this revolution by allowing our customers to create 3D content on a massive scale.

Read full article in TechSpective

About RapidCompact

RapidCompact is an automated solution to optimize your 3D assets for the use in real-time applications. With more than six years of development and experience with customers from different industries, DGG shapes RapidCompact to automate 3D pipelines and enables large-scale use-cases. Sign up for free!

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