Our CEO Max Limper featured in TechNative
How to make 3D content available on a massive scale – the biggest challenge in AR
“Why don’t we see 3D content available in everyday applications?”
That was the thought that popped in my head three years ago, when I was finishing my PhD and working as a Researcher at the Fraunhofer Institute for Computer Graphics Research. Then, I observed that, apart from video games and sporadic VR initiatives hailed as the ‘next big thing’, 3D visualisations were not common in daily online life. I concluded that the technology was not being exploited to its full potential, despite the many possibilities it offered.